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The S-Commerce Pro, The S-Commerce Professional | S-Commerce News | Social Media Commerce


Two-thirds of online adults have a profile on a social networking site.

And most restrict access to friends only

Facebook ads to appear on mobiles for first time with ‘Premium’ service

Facebook is letting companies place ads on its mobile version for the first time, and to advertise on the log out screen, flowing the launch of its new ‘Premium’ service.

Unilever to reward customers for watching ads via mobile app

Most advertisers want viewers' eyes glued to the TV screen, but Unilever will ask men to check their phones and watch a video in exchange for free products.

82% of Facebook Pages Make Less Than 5 Posts a Month

Recommend.ly Launches Web-Application To Optimise Facebook Page Performance

RFID technology allows retailers to harness social media like never before

New social networking solution uses RFID technology to connect businesses at physical locations with social media - to be exclusively previewed at Retail Business Technology Expo.

Study finds that Facebook and Twitter symbols subconsciously influence online buying ...

The display of a social media icon such as a Facebook “Like” button or a Twitter symbol on a shopping website increases the likelihood that consumers will buy some products, and reduces the likelihood that they will buy others.

Online Social Networks – Launch pads for Malware

Online Social Networks – Launch pads for Malware

With the advent of social networks, the online world has become a virtual society. By Aditya K Sood and Richard J Enbody
Retailers still uncertain on S-commerce

Retailers still uncertain on S-commerce

Some ecommerce retailers are still uncertain about using social media to drive sales and encourage customers to order items for delivery services to send, according to an expert.
Study finds that Facebook and Twitter symbols subconsciously influence online buying decisions

Study finds that Facebook and Twitter symbols subconsciously influence online buying decisions

The display of a social media icon such as a Facebook “Like” button or a Twitter symbol on a shopping website increases the likelihood that consumers will buy some and...
Twitter expands advertising program to Smartphones

Twitter expands advertising program to Smartphones

Twitter is expanding its ad program to iPhone and Android handsets, as the company gets more aggressive about ramping up revenue.
The smartphone is the shopper’s perfect companion

The smartphone is the shopper’s perfect companion

IAB research examines the ways in which consumers are using their mobile, tablets and PCs to research and purchase products and services, and examines the role each device plays the...
UK Businesses Underestimate the Influence of ‘Chatter’ on Social Media

UK Businesses Underestimate the Influence of ‘Chatter’ on Social Media

An online survey conducted by YouGov on behalf of Interactive Intelligence, reveals more than 48% of middle managers and above from UK companies that have a social media presence failing...
Mobile Social Media Users to Reach 650m in 2011 Rising to 1.3bn in 2016

Mobile Social Media Users to Reach 650m in 2011 Rising to 1.3bn in 2016

Geosocial Networking and Smartphone Adoption to drive Market
Report - Facebook has an overall economic impact of €2.6 billion in the UK

Report - Facebook has an overall economic impact of €2.6 billion in the UK

Across the EU and Switzerland, Facebook enabled an economic impact of €15.3 billion in 2011, supporting 232,000 jobs